Until now, the fashion industry has mainly worked with 2D drawings. These are mostly drawn in Adobe Illustrator and used as a basis for techpacks, sales or distribution documents. Even need some imagination to abstract the drawing as a finished product.
A visualization in 3D of a design, on the other hand, looks very close to reality.
Designs can be discussed concretely at an early stage, planned and possibly replace prototypes or even salesman samples in the future.
Take a look at how such a 3D design could look like as a lookbook for a collection.